The objective was to create an employee and family engagement event for 1,200 people at BMW Group’s office in Farnborough. Alongside the BMW and MINI brands it was also an opportunity to integrate the Alphabet business, who had recently moved into the offices.
Our challenge was to reinforce the company values of Authentic, Inspirational and Collaborative through a relatable and memorable experience, as well as reflecting their ‘What Moves You’ internal communications campaign.
We designed a bespoke family festival, taking inspiration from the likes of Wilderness, Secret Garden Party and Shambala. The experience offered a unique journey for guests of all ages; from the Creative Emporium, giving guests the chance to design their own festival headdress to some of the latest VR technology, charity challenges incorporating the latest vehicles to a selection of fairground rides, street food from up and coming traders to a great line-up of acts on the main stage.