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WHAT'S GOING ON FROM ACROSS THE POND

Thursday 8th September 2016

WHAT’S GOING ON FROM ACROSS THE POND??

OUR BEST BITS FROM MUSIC FESTIVALS IN AMERICA…

Coachella -logo

 

Coachella, the annual music festival that takes place in California’s Colorado Desert, is quite an amazing experience for festival goers from multiple perspectives. It brings together visual artists, architects, sculptors, designers and musicians in a way that when combined creates one hell of a unique experience!

THE KATRINA CHAIRS BY ALEX ARRECHEA

The Cuban artist brought his watercolour paintings to life to bring attention to the issues and aftermath of Hurricane Katrina.

Chairs (1) Chairs 2

 

HEINEKEN HOUSE

Heineken hosted the ultimate house party, where dancing was a must, as the moves energised their sustainable dancefloor that converted into electrical beams lighting up the party! 

Coachella Heineken House (1)

                                                                                                                                                                  

 

Sxsw

The Austin, Texas-based festival has become a hub for innovative, immersive marketing that gives consumers a unique experience while potentially endearing brands to them—at least that's what the brands hope! 

THE BUDWEISER BEER GARAGE

Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can't be, well, there's a VR headset for that. But a virtual beer? Is that a thing? Anheuser-Busch is making a compelling case, with a 4-D Immersive Reality Budweiser Brewery Tour. Attendees strap on a VR headset and are transported to their St. Louis facility where they go on a multisensory journey, getting to see, hear, smell—and finally taste—how Budweiser is made!

 Bud (2)

SUICIDE SQUAD

Warner Bros. wanted to get SXSW attendees excited about the upcoming film. To do that, it took over downtown Austin's Affinity Tattoo and Body Piercing and transformed it into Harley Quinn's Tattoo Parlour, where people could get fake or real tattoos of original artwork of the film's characters.

Suicide Squad (1)

                                                                                                                                                                  

Governors Ball

BACARDI HOUSE PARTY

Bacardi hosted its Untameable House Party in a two-story structure located next to the Bacardi House Stage. The open-to-the-public space included specialty cocktails, outdoor seating from Lux Lounge, and a 50-person indoor stage where surprise performances took place. Community Agency produced the activation, and Taylor Creative handled décor.

Bacardi1 Bacardi2

Bacardi3 (1)

 

This is just a snapshot of the cool brand activations that have taken place this summer - who knows what's next?

Click here to check out a brand-activation pop-up we managed last year at London’s Wireless Festival for New Look.

Can we help bring your brand to life? Get in touch with the Smart Live team now on 020 7836 0562 or hello@smartlive.co.uk - we'd love to hear from you.