Sales and Event Executive

Smart Group is a dynamic collection of hospitality, catering, venue, and event management businesses based in London, UK. With over 25 years of experience, the company is renowned for delivering unforgettable experiences across events and hospitality. Quality, passion, and integrity drive all the brands under Smart Group, providing exceptional service and personal attention to clients.

The Sales and Events Assistant role is primarily focused on overseeing the sales and event administration for our Ticketed Events, with a particular emphasis on Shared Christmas Parties. It combines client-facing sales activity with back-office administration to ensure the smooth delivery of events and high levels of customer satisfaction.

• Shared Christmas Parties:
  • Calling database for shared parties
  • Using the CRM system to report on historical data
  • Calling previous clients and negotiating offers where necessary
  • Reacting to incoming enquiry
  • Cold calling new data
  • Reporting for ticketed events
  • Preparing ticketing reports
  • Sending e-tickets
  • Printing labels, letters etc to send drinks vouchers
  • Reporting on menu and drinks orders to share with the operations team
  • Administration of logistics
  • Produce and update all event information and reports for the catering teams and on-site managers.
  • Ensure reports are communicated accurately and updated within agreed time frames
  • Attend shared party events
  • Assisting operations team with on-site queries
  • Scanning tickets and welcoming guests to the venue
  • Attend trade show events to showcase and promote Smart Parties throughout the year PA show, London Christmas Party Show, etc.
  • Ensuring all data is correctly followed up
  • Additional responsibilities
  • Make outgoing courtesy calls to existing and new clients to arrange and finalise their parties
  • Up-selling drinks packages to shared party attendees
  • Taking payments via the CRM system
  • Co-ordinate feedback questionnaires, graphs and results
  • Assist the marketing team, creating campaigns and new offers to promote the shared Christmas parties

What you’ll bring:

• Experience in sales or events administration, ideally within the events or hospitality industry is desirable but not essential
• Prior involvement in cold calling and client negotiations.
• Excellent verbal and written communication skills
• Strong organisational skills, including the ability to manage multiple reports, ticketing tasks, and event logistics.
• Attention to detail
• Knowledge of Microsoft Office Suite (especially Excel and Word)
• Proactive and self-motivated with the ability to handle both reactive and proactive sales tasks.
• Team player with the flexibility to assist various departments
• Professional and personable demeanour
• Ability to work under pressure

At Smart Group, we value our staff, and as part of our commitment to creating a positive work environment, we offer the following benefits:

• Competitive salary with quarterly bonus scheme.
• 22 days’ holiday + bank holidays + Christmas closure (rising with service).
• Healthy staff breakfast and lunch prepared daily by our in-house chef.
• Morning and afternoon shuttle from Canada Water station.
• Medicash health plan.
• Fantastic discounts on restaurants and bars via the CODE app.
•  Enhanced parental leave (length-of-service dependent).
• Interest-free travel loan.
• Fun and vibrant company culture with regular social events.
• Cycle-to-work scheme.
• Electric car scheme.
• Two complimentary event tickets per year.
• Generous refer-a-friend scheme.
• One volunteer day annually to support a cause you care about.

To apply, please forward your CV to francesca@smartgroupltd.co.uk.